Advisor: Digital Communications

Advisor: Digital Communications

Advisor: Digital Communications

  • Location

    South Africa

  • Date Posted

    2 months ago



Advisor: digital communications


Contract type:           PERMANENT


Reports to:                 L ead: Communications


Direct reports:          N /A


Travel REQUIRED:        O ccasional


Position/Role : Advisor: Digital Communications


Annual Salary of the role : ZAR 631 751– 5 days a week


Role location: SA: Hybrid Working 


Link:   Advisor: Digital Communications 




Closing date: 04 January 2024



All applicants need to apply on our website


Are you who we’re looking for?


You are a digital communications specialist, with proven experience of achieving impact across a range of digital channels and projects. A team player, you will play an active role in delivering our communications strategy, finding new and impactful ways to engage our target audiences online and inspire them to act. You will work constructively with colleagues across the organisation, and with our external partners, to manage all Frontline AIDS’ web and social media content and create digital assets that will turn heads and change hearts and minds.


You are creative and curious, with a comprehensive understanding of how to measure impact across web and social media and gather insights that can strengthen our future approaches.


In turn, we can offer you the chance to join our committed and passionate Communications team, and to work in close partnership with dedicated colleagues and partners in locations around the world, to advance a truly collective communications agenda at a moment of extraordinary challenge and opportunity for our shared goal of ending AIDS.



Key responsibilities


  1. Provide strategic oversight and day to day management of the Frontline AIDS website, working with colleagues and external agencies to ensure our site effectively profiles the work and impact of our organisation and the wider Frontline AIDS partnership to target audiences.


  1. On an ongoing basis, keep our website fresh and engaging with new web content and take the lead on delivering any required updates to our site structure and functionality.


  1. Capture relevant and timely events and news by writing and subediting blogs, news articles, feature articles and other content for the website.


  1. Alongside colleagues, you’ll play a proactive role in developing and implementing high-impact cross-channel campaigns that achieve cut-through for our brand and messages on social platforms.


  1. Provide day-to-day management of our priority social media channels – Twitter, Instagram, Facebook, LinkedIn and YouTube – working with colleagues, partners and other external stakeholders to plan, create and schedule a rolling calendar of social content that cuts through the noise and inspires action.


  1. Act as our in-house expert on digital content, creating strong digital assets through Canva and/or Adobe products and providing colleagues across the organisation with strategic advice and counsel on ways they can increase the impact of their content online, and building the digital capacity of key individuals across different teams.


  1. Work alongside the rest of the Communications team, other members of the Global Advocacy team and Programmes team to produce video, social media assets and/or podcast projects.


  1. Take the lead on proactively planning and scheduling specific web and social content for major events in our calendar and for key sector conferences, with a focus on co-creation and collaboration with our partners.


  1. Ongoing horizon scanning for emerging digital platforms and technologies that we can harness to take our campaigning work from strength to strength.


  1. Provide in-house trainings (or similar) for colleagues and partners to boost their understanding of social media advocacy tools, supporting and encouraging them to use their own social media platforms to advance organisational goals.  


  1. On a regular basis and as agreed, provide key metrics tracking the reach and impact of our digital work around campaigns and key projects, and feed key learnings back to inform our future work.


  1. Play an active role in team meetings, ensuring our rolling editorial calendar is kept up to date and that all key deadlines are met.


Developing the FRONTLINE AIDS culture


  1. Sets a good example for others, shows consistency in words and actions, learns from personal and organisational experience, strives for self-improvement, earns the trust and respect of management, colleagues and partner organisations, and treats others with respect.


  1. Strong commitment to the approach of Frontline AIDS to equality of opportunity, anti-racism, the safeguarding of children and vulnerable adults, and to supporting a workforce that reflects our globally diverse movement, and ensures our work is enhanced by a range of ideas on the issues and challenges we work on.



Person Specification








Qualifications/ Knowledge


At least 3 years’ experience of working in a digital communications agency or in-house role/s. 


Demonstrable knowledge of how to use digital channels to increase brand awareness and impact for an organisation. 


Knowledge and understanding of the latest digital technologies and platforms, and other communications tactics. 


Graduate level qualification or equivalent experience.



Knowledge of issues in HIV, global health, international development, and understanding of the post-colonial heritage and political and financial structures that underpin the ‘aid industry’.





Significant experience of end-to-end management of digital campaigns, including planning, implementation and evaluation. 


Experience of working with web content management systems, such as Drupal or WordPress. 


Experience of managing corporate accounts on a range of social media platforms, including Twitter, Instagram, Facebook, YouTube and LinkedIn. 


Experience of project management, including commissioning and managing external consultants to meet agreed objectives. 


Experience of reshaping complex information into accurate, accessible and high-impact digital content. 


Experience of creating social media graphics using digital design tools, such as Adobe  Canva or similar.


Experience of audio and video editing software to create short videos or audio clips for use on social or external digital platforms    



Basic coding skills such as HTML, CSS, Java and/or JavaScript.



Experience of using a bulk email distribution system such as Campaign Monitor.





Excellent verbal communication and influencing skills.



An excellent eye for detail as this role is the final gatekeeper on all social and digital content prior to publication. 


Excellent copywriting and copy-editing skills, with a proven ability to adapt written content for a range of audiences. 



Strong interpersonal skills, demonstrating high levels of personal integrity and professional credibility.


The ability to build strong and productive relationships with colleagues at all levels of the organisation, including senior leaders.




Core Competencies 


Demonstrates commitment to high performance and holds self, team members and others to account. 


Inspires genuine enthusiasm and passion in others, by bringing Frontline AIDS’ strategy to life.   



Acts as role model for colleagues by demonstrating positive behaviours. 



Treats all team members with dignity, respect and fairness. 



Demonstrates commitment to high performance and holds self, team members and others to account. 



Demonstrable understanding of anti-racism and how this approach is vital to all our communications work and to creating communications products that advance racial and gender equality. 




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