In the first year of Covid, across the shutdown world, digital has been a frontline worker. Internet connections, devices and apps have helped us to keep working, studying and going to school. More than that, at the worst of lockdown times, we’ve been able to still connect with friends, family and community, as well as shops, healthcare providers, personal trainers and bankers. Cut off from real-world culture, digital has also dominated keeping ourselves entertained. Of course, nothing has been ideal, and it may not have been easy, but many people have been keeping their show mostly on the road in these extraordinarily tough times, thanks to the new intensity of digital penetration in our day-to-day lives.
But, going forward, what does this mean for our lifestyles, the way we work and how we run our lives? The recent release of the latest BrandMapp consumer insights survey showcases the opinions of a mega-sample of 30,000 South Africans who have shared in-depth about their digital habits over the first pandemic year. BrandMapp uniquely surveys South Africans living in households with a R10,000+ monthly household income. While that may be a 30% segment of the population, they do represent 100% of the country’s taxpayers and 80% of all consumers spend in the formal economy. BrandMapp offers data insights that brand owners and marketers can’t get anywhere else.
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