Urban-based tech company immedia has invested R10 million in an initiative to help community radio stations around SA and the rest the continent to digitally transform.
 
The 25-year-old company, which has the financial backing of Microsoft and the Industrial Development Corporation, is inviting community radio stations to apply to be considered for a share of the support, which forms part of the Digital Leap programme.
 
The newly-launched initiative seeks to help support media companies through the use of Fabrik, a set of cloud-enabled digital tools that empower media entities to live-stream shows, set up a mobile app, grow and engage digitally with audiences around the world, and benefit financially by monetising their audiences.
 
As part of the programme, immedia says it will give its platform free of charge to qualifying media entrepreneurs across Africa for a year. This includes consultation, training and support to help monetise the technology. Fabrik is being used by 15 commercial clients, including radio stations Gagasi FM, Smile 90.4FM and YFM.
 
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