Social media has different layers, but as a whole, it’s about people. It acts as a virtual platform for people to express themselves, communicate with their friends and family, and connect with brands they adore. On the flip-side, it’s a space where digital entrepreneurs, like you, can give your brand a voice and personality, make connections with your followers, listen to their feedback, and solve their problems.
Irrespective of how big your online business is, it’s important to be approachable on social media, as this not only creates a positive customer experience but also encourages word of mouth, which is priceless. To help you create an authentic social media presence, we’ve outlined some tips below that can assist you to proactively engage with your social media followers and inspire them to become loyal customers.
1. Focus on the people and not the results
While it’s important to strive towards your conversion goals of attracting website visitors and getting more social media followers, the most important thing to remember is that you’re dealing with people and not numbers. The best way to ensure you don’t get off track is to step into your customers’ shoes to determine what their needs may be and what questions they need to be answered.
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