Starting June 29 2021, Facebook will launch enforcement on ads about elections or politics in Zambia and South Africa.
As a result, anyone running ads about political figures, political parties, the election or “Get out the vote” campaigns must go through the ad authorization process by verifying their identity with a government-issued photo ID, confirming their location in those countries and advertisers are required to provide more information about the person or organization responsible for the ad to place “Paid for by” disclaimers on these ads.
This includes any person creating, modifying, publishing, or pausing ads that reference ads about elections or politics. Ads will also be entered into Facebook’s Ad Library for seven years.
While political ads play an important role in every election, people have told Facebook they want the option to see fewer of these on their Facebook and Instagram feeds.
Earlier this year, Facebook announced a new control feature that allows people to have more control over the ads they see on Facebook.
This feature gives people a choice to see fewer electoral and political ads with “Paid for by” disclaimers in Zambia or South Africa.
To read more on the article titled “Facebook Increases Transparency for Political Ads in South Africa and Zambia” click here.