Covid-19 has laid bare the social divide. It’s also prompted an unprecedented global giving culture, says Neptal Khoza, head: corporate social investment at Capitec Bank.
Khoza says he’s witnessed a genuine sense of giving from corporate leaders that goes beyond the average 1% spend on corporate social investment (CSI). “I’ve seen staff donating to food parcels and clients getting actively involved in donation campaigns. The isolation of lockdown has counterintuitively brought us closer than ever before.”
He says that disasters often have a hopeful effect of bringing humanity together. “Whenever there are disasters like the Khayelitsha and Knysna Fires and KwaZulu-Natal floods, we have witnessed people coming together from all sectors of society.” The pandemic has amplified these efforts, which may change the nature of CSI for the long term.
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