If community is the focus of your organisation, you have a superpower that can grow your bottom-line.
The Coronavirus pandemic has shown us just how much humans crave positive, social connection. Throughout various stages of lockdown, we have seen that when people feel connected, they become happier, more engaged, and highly loyal. For brands, businesses, and organisations that have audiences, members, or communities, there is no better time than the present to build and leverage a highly engaged audience, which will ultimately increase the bottom-line.
This is the view of Jonathan Lumley, Head of Clients, Channels and Markets at immedia, a Microsoft backed, proudly South African media and technology company who is at the forefront of digital innovation.
“Businesses and organisations are fast acknowledging the benefit of owned, highly leveraged communities to their bottom-line, but the problem is that many don’t know how to connect their fragmented audiences, nor manage them to the benefit of the business,” explains Lumley.
Some of the organisations that typically face this problem include public audio and broadcast businesses, as well as organisations that communicate in a private way with their various customers, partners and stakeholders.
To read more on the article titled “Unlock The Power Of Your Community” click here
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