314 million mobile users in eight countries enjoyed over 3.4 petabytes of free mobile data during 2020 via Upstream’s Zero-D portal. The portal boosts data upselling by as much as 19% – 4.2 billion ad impressions to users who would otherwise be offline.
Mobile operators like Vivo in Brazil and Vodacom in South Africa, having deployed Zero-D, offered 41 million hours of browsing or 6.9 million hours of video streaming to their users during a year when connectivity was crucial for people to stay informed, entertained and in touch with their loved ones.
Upstream’s ad-funded free mobile internet portal, Zero-D, was deployed by 10 mobile operators across eight emerging markets, including Brazil, South Africa, Indonesia, Ghana and Kenya in 2020. In 2021, Upstream expects its connectivity portal to reach over 400 million users, as it has already launched in Nigeria and is now planning to partner with the largest mobile operator in the country, as well as to further expand in Tunisia.
Zero-D is a core component of the company’s multichannel customer acquisitions and engagement platform, designed to help mobile operators keep their users connected to the internet, even when they have run out of data.
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