PinkDrive, an initiative of Cause Marketing Fundraisers, is fast becoming one of South Africa’s best-loved community initiatives. PinkDrive is an indispensable, tangible breast cancer public benefit organisation. With the message ‘Early Detection Saves Lives’, PinkDrive’s aim is creating an accessible breast cancer education and screening programme for all South African women.
The PinkDrive initiative currently powers the Mobile Mammography Unit and the Mobile Educational Unit which travels with qualified nurses to approximately 108 community clinics as well as to corporate organisations in Gauteng. In the clinic, the nurses host breast health educational talks educating the people of breast cancer and the importance of early detection. The mobile breast check units are then open to the public to have free clinical breast examinations done by the PinkDrive nurses.
The PinkDrive Mobile Mammography Unit travelled to KwaZulu-Natal from Monday, 27 May until Friday, 31 May 2013. The unit visited public hospital in collaboration with the management to offer free mammograms to women without medical insurance.
The unit, which is a mobile breast, clinic visited the Madadeni Hospital in Newcastle the following day the unit operated at the Ladysmith hospital. On Wednesday, 29 May 2013 the unit drove to the Grey’s Hospital in Pietermaritzburg and proceeded to operate at the Addington Hospital on Thursday, 30 and Friday, 31 May 2013. The unit then proceed to raise awareness of breast cancer at the Comrades Marathon. By the end of the tour the PinkDrive had offered and done 133 mammograms for free to women and men, who without this assistance would not financially afford this vital breast health service. The tour was proudly funded by the Bidvest Group, who has been a loyal sponsor of breast cancer awareness and education.
“In the last half of 2012, the Bidvest Group began supporting PinkDrive through various activities, such as the Pink Tie Dinner and The 94.7 Cycle Challenge. This year, the organisation wanted to give its full support to the initiative by supporting it in all its endeavours. PinkDrive does such amazing work in providing services to women from disadvantaged communities and it is great to be a part of such a life-changing initiative,” explains Alma Burger, corporate social investment manager for the Bidvest Group.
“I would like to congratulate PinkDrive for the partnership and support they continue to give us, the KwaZulu-Natal Department of Health. In 2010, PinkDrive came into our province with such an important programme for breast cancer awareness and the challenges that are faced largely by South Africa’s women. It is my dream that this relationship between the Department of Health and PinkDrive becomes stronger. We will do everything on our side to smooth the way for the PinkDrive’s programme in KwaZulu-Natal; providing the logistical support that they need. Thank you very much PinkDrive. Keep working with us, we love your support and wish to ensure that your programme is well received going forward” said the MEC of KwaZulu-Natal during his visit at the breast health activation in Cator Manor, Durban.
According to the initiative’s records:
- 58 364 people educated about breast health;
- 45 912 people got free clinical breast examination; and
- 4618 mammograms provided to women without medical insurance.
With the help of committed celebrity supporters; sponsors, donations and sporting initiatives, the PinkDrive has become a well known and established brand that is widely supported, in particular by the sporting fraternity. Runners, cyclist and swimmer have the opportunity to race for PinkDrive at various sporting events throughout the year, further giving an opportunity for PinkDrive to reach out to more communities. Tremendous support and commitment from subsidiary organisations ensures the progress of multiple support structures and fundraising initiatives.
As part of the sustainability of their business model, both units are also booked out to Corporate Wellness Days, to offer on-site clinical breast health services, which in turn ensure more women in the community of getting free mammograms.
Over 180 Comrades Marathon runners ran in pink colours in support of the cause, who raised funds for the cause. Runners registered for minimal fee of only R250 and got a PinkDrive goodie bag which had fun and great accessories to pimp the runners pink to help raise awareness of the breast cancer.
PinkDrive offers many opportunities for public involvement, like donating money, spreading the word or assisting with fundraising and events. By making sure the trucks keep on moving, the PinkDrive can make a significant difference on the health of our nation.
To view the PinkDrive in the Prodder NGO Directory, click here..