Minister Morolong says media, advertising can boost SA reputation & economy

Deputy Minister in the Presidency Kenny Morolong has highlighted the strategic role of the media, advertising and communication (MAC) sector, saying it serves as a vital connector—linking South Africans to each other, the wider continent, and global markets.

Creative spirit

“It is a sector that draws on the creative spirit of our nation, both to celebrate and magnify the best of who and what we are,” Morolong said.He was speaking at the inaugural Out-Of Home (OOH) Media Owner’s Session in Johannesburg on Tuesday, Morolong said the sector can help the country overcome the many persistent challenges that confront society and the economy.

“Our expectations of this sector are therefore onerous,” Morolong said at the gathering, which brings together media owners across all scales – from established industry leaders to emerging independent operators fostering meaningful dialogue built on unity, transparency, and the collective commitment to advancing the OOH landscape.Morolong said government viewed the broader MAC and Out-of-Home-Media as crucial to creating jobs, alleviating poverty and growing the South African economy.

“We undertook to have a government that develops investor-friendly policies, laws and regulations including municipal by-laws.”He said the creative sector should be supported by government and by the private sector as a sector that has great potential for growth and job creation.

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