Vodacom Business re-brands in new focus shift

Vodacom Business has refreshed its look, re-branding into a champion of helping ‘organisations turn problems into possibilities’, with a new tagline ‘Turn to Us’. The company, an enterprise-focused ICT subsidiary of the Vodacom Group, unveiled the new look yesterday, saying its new brand vision is to be ‘a trusted partner’ for businesses, and empower them with technology to overcome obstacles. Vodacom Business provides wireless, satellite and fixed-line connectivity solutions, internet and virtual private network services, Internet of Things solutions, cloud hosting and security services, as well as eGovernment services The company says the repositioning was influenced by the challenges facing enterprises, from climate change and energy issues to the rising cost to do business in Africa amidst skills shortages and disrupted supply chains. To this end, it says: “As a techco that believes technology can empower enterprises to thrive, Vodacom Business is unveiling its new brand strategy that has been designed to help organisations turn these problems into possibilities” “Digital technology can play a key role in strengthening business resilience and boosting productivity, but many enterprises lack the expertise to use connectivity effectively,” says William Mzimba, chief officer at Vodacom Business. “We are now taking Vodacom Business one step further, as a collaborative connectivity partner, to help harness the potential of all businesses, which are critical for our continent’s sustainable socio-economic development.”