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A women must, nothing… Momentum shines a spotlight on social codes impacting women’s finances

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3 months ago

On its sixth outing, Momentum’s annual #SheOwnsHerSuccess campaign launches with a bang once again bringing crucial and necessary conversations to South Africans about enabling success for women. Under the impactful theme: My Success By Design, the financial services provider will unpack the importance of challenging the set pathways for women’s success and the hurdles they encounter on this journey.

Women continue to face barriers, both internal and external, as they strive to achieve social, occupational and relational success. And with the World Economic forum having also stated that it would take another 136 years to close the gender gap – a staggering statistic illustrating that the success of women is a moral and economic imperative.

A global figure who epitomises the advocacy of women’s success and who is also a keynote speaker at Momentum’s annual masterclass workshop series is Suzanne (Susie) Wolff MBE, former professional racing driver and current managing director of F1 Academy. Through her workshop session she will provide tools to support women to step into their power and take charge in writing their own success stories. Wolff embodies what it means to design success your own way, despite the challenges.

“Women have the potential to achieve great things and reach incredible heights in their careers, lives and communities. It’s time we change the old narratives that hold women back from achieving their true potential and create spaces where they can grow, flourish and inspire the next generation of women to do great things too,” says Qhawekazi Mdikane, executive head of Momentum brand marketing.

Momentum’s exciting masterclass workshops are a two-day virtual and in-person workshop series taking place on 14 and 17 August.

Inspiring, knowledgeable women who are experts in their fields will also gather to form a powerhouse panel of speakers. Viewers can look forward to a series of introspective and engaging masterclasses, ‘fireside chats’ and entertainment from the likes of news anchor and owner of Pure Folk Mpho Sithole, legal expert Sinal Govender, and psychologist Sanera Maharaj. This will also include a powerful discussion with entrepreneur Makentse Mampeule and UN Resident Coordinator to South Africa Nelson Muffuh on the role of allyship to enable the success of women.

The unstoppable success of women in sport

This year, the world celebrates the first Olympic Games in history where male and female athletes are equally represented. However, when events come to a close and support for female athletes wears off, women in sport return to dealing with the same sobering realities.

Women are fragile, emotional, and less capable. These are just some of the stereotypes imposed on women in sport that are holding them back from progressing in their careers. What’s more, a lack of access to resources for success, like financial advice or how to navigate sponsorships and brand collaborations, places women on the backfoot compared to their male athlete counterparts.

The Women Who Make Moves in Sport summit aims to give women athletes practical tools to better manage their brands so as to attract lucrative sponsorship deals and learn how to make the most out of their short sporting careers.

Participants can look forward to a riveting line-up of speakers, including an informative dive into what it takes to achieve financial success as a female athlete with sports social media and digital strategist, Nqobile Ndlovu. Duma Collective’s Sibu Mabena will also share insights on how to build a personal brand and reputation.

Additionally, Harvard Professor Anita Elberse joins the line-up for a second year in a row, where she will take participants through a series of case studies on the world’s greatest athletes and how they achieved their success, showcasing how athletes can commercialise their sporting talents.

“South Africa is brimming with incredibly talented female athletes waiting to take their rightful places on the local and global sporting stage, but they need the tools and know-how when it comes to getting sponsorships and endorsements and driving the journey to success. Understanding how to position themselves as a commercially viable brand is key, and Momentum’s Women Who Make Moves in Sport summit is just the platform to help them make that happen,” says Mdikane.

“We are excited to have the likes of Susie Wolff and Professor Anita Elberse join our campaign because Momentum is committed to enabling the success of women,” added Mdikane.

Women of all backgrounds and professions are invited to attend the two-day event either in-person or online, and benefit from meaningful and interactive discussions, engaging talks from the industry’s best, and a networking opportunity that’s not to be missed. Register to attend on the Momentum website.