APO Group Appoints New Chief Operating Officer (COO)

APO Group, the premier Pan-African communications consultancy and press release distribution service, is excited to announce the appointment of Bas Wijne as Chief Operating Officer (COO).

In his new position, Bas will drive the company’s growth strategy. He will focus on optimizing operational processes, integrating new technical innovations, and improving efficiencies across all business areas.

An essential aspect of Bas’s role will be overseeing projects incorporating artificial intelligence (AI) into both internal and external operations, with a specific emphasis on leveraging AI to enhance client services.

With over 20 years of experience in the media and technology sectors, Bas is well-suited to oversee the development of APO Group’s core services.

Having previously served as Chief Technology Officer (CTO) from 2019-2021, Bas brings a data-driven approach and a passion for technological innovation to his new role as COO.

APO Group fosters an environment where technical evolution and human expertise thrive together. Bas emphasizes simplification as the cornerstone of operational excellence, committed to streamlining processes and enhancing customer experiences to foster transparency and agility for colleagues and clients.

With a distinguished career spanning various executive roles globally, including CEO, CTO, and Vice-President positions, Bas has led digital transformation initiatives, operational optimizations, and strategic growth projects across diverse industries and geographies.

His extensive global experience positions him to coordinate APO Group’s diverse workforce effectively. As the only genuinely Pan-African PR agency, APO Group operates across the continent, making Bas’s ability to inspire cross-cultural teams and promote collaboration crucial.

“I have always felt that APO Group is a unique company to work for,” said Bas Wijne, Chief Operating Officer of APO Group. “As I have already seen over the last few years, there is a wonderful, natural mix of great people, great ideas and cutting-edge technology here, and we lead the way in African communications with our unique model of press release distribution and Public Relations expertise. I look forward to exploring new ways to add value to our clients in my new role.”